Using valuable experience gained from working in larger Knitwear factories in the early years, Linda incorporated her knowledge into manufacturing, wholesaling and selling her own line of Serenity Knitwear.
After some experimentation in different yarn types, we decided to specialize in natural fibres - mohair, wool and cotton. There was a definite interest and niche in the market for garments exclusively in these yarn types – but our cotton range proved to be the most popular and so that is where my focus has been. With the help of our yarn spinner at the time we developed a unique cotton yarn from scratch - the one is a natural cream colour and then later introduced another which has a flecked appearance to almost looks like a tweed fabric when knitted.