Using valuable experience gained from working in larger Knitwear factories in the early years, Linda incorporated her knowledge into manufacturing, wholesaling and selling her own line of Serenity Knitwear.

Serenity specializes mostly in Ladies knitwear ranges we also have a small Menswear range.

After some experimentation in different yarn types, we decided to specialize in natural fibres - mohair, wool and cotton. There was a definite interest and niche in the market for garments exclusively in these yarn types – but our cotton range proved to be the most popular and so that is where my focus has been. With the help of our yarn spinner at the time we developed a unique cotton yarn from scratch - the one is a natural cream colour and then later introduced another which has a flecked appearance to almost looks like a tweed fabric when knitted.

Because this business has been kept operating on a smaller scale it has meant that we have been involved in all aspects of it including knitting of fabric, designs of garments, pattern making, supervising & management of production as well as the running of our retail stalls at popular Craft Markets in Cape Town.

Each year we introduce a couple of new styles to the range and continue to produce a lot of the regular favourite styles.

Our emphasis in this business is to continue the passion we have for design and put love and care into each of our creations so they can be enjoyed by everyone!